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Documents Chapter 5 Market Communications and Branding. ZOP-MKX-Branding BIC Report-10/12/99-NLM Confidential....

Slide 1 Chapter 5 Market Communications and Branding Slide 2 ZOP-MKX-Branding BIC Report-10/12/99-NLM Confidential Work in Process 2 Exhibit 5-1: Evolution of Customer Buying…

Documents chapter 12 Branding McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.

Slide 1 Slide 2 chapter 12 Branding McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Slide 3 Branding — Today’s Objectives Objectives will…