Marketing What is online ad fraud and what does um do about it

PowerPoint Presentation What is online ad fraud and what does UM do about it? 1 Bad practices have been around for a while. The first spam email sent in 1978 400 of the 2600…

Documents FRAUD: EVERYONE’S PROBLEM IAB Small Publishers Fly-In| June 23, 2015.

Slide 1 FRAUD: EVERYONE’S PROBLEM IAB Small Publishers Fly-In| June 23, 2015 Slide 2 1 MEDIA QUALITY NEEDS FOR BUYERS AND SELLERS Slide 3 WHAT IS AD FRAUD? Slide 4 3 ADVERTISING’S…