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Documents Chapter 2 Strategic Planning in Contemporary Marketing Principles of Contemporary Marketing Kurtz &....

Slide 1 Chapter 2 Strategic Planning in Contemporary Marketing Principles of Contemporary Marketing Kurtz & Boone Slide 2 CHAPTER 2 Strategic Planning in Contemporary…

Documents Chapter 2 Strategic Planning in Contemporary Marketing.

Slide 1 Chapter 2 Strategic Planning in Contemporary Marketing Slide 2 CHAPTER 2 Strategic Planning in Contemporary Marketing Chapter Objectives 1.Distinguish between strategic…