Documents CHAPTER 2

CHAPTER 2 Strategic Planning in Contemporary Marketing Objectives 1. Distinguish between strategic planning and tactical planning. 2. Explain how marketing plans differ at…

Documents Chapter 2 © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated,.....

Slide 1 Chapter 2 © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.…

Documents Chapter 2 Strategic Planning in Contemporary Marketing.

Slide 1 Chapter 2 Strategic Planning in Contemporary Marketing Slide 2 CHAPTER 2 Strategic Planning in Contemporary Marketing Chapter Objectives 1.Distinguish between strategic…