As Big Data sweeps through consumer-facing businesses, we ask: - If Big Data is truly a revolution, then what (and whom) will it eliminate or elevate? - What value will still…

1. Can sustainability be a route to becoming a better marketer? 2. What is the job of marketing? “Marketing people like to say that a product is more than a physical object.…

1. The Case for TV: TV is as popular as ever TV amplifies other media and works across platforms TV remains the most effective medium TV pays back 2. TV is as popular as…

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1. School of Business, Creative Campaigns, Topic 5 – LectureSchool of Business – Creative campaigns – Lecture 5 Creative Campaigns Brand and product portfolio management…

The trend •  The consumer understanding of what a makes a ‘valuable’ product or service is changing. As the uncertain financial future of the West becomes more apparent…

PowerPoint Presentation Themes Create convenient access Incentivise the right behaviours Integrate 1 2 3 Need New Food Partner 2 Themes Create convenient access Incentivise…