1. MARKET SEGMENTATIONBY- SUNIT KUMAR MISHRA 2. • CONCEPT AND DEFINITION The concept of market segment is basedon the fact that the market of commoditiesare not homogeneous…
1. MARKET SEGMENTATION 2. • CONCEPT AND DEFINITION The concept of market segment is basedon the fact that the market of commoditiesare not homogeneous but they areheterogeneous.…
3 STRATEGIC MANAGEMENT INDUSTRY AND COMPETITIVE ANALYSIS Analysis is the critical starting point of strategic thinking. Kenichi Ohmae Things are always different--the art…
1. 10 Step Marketing Planfor Compeds (TMC community pediatrics) Carla A. Azucena Ateneo School of Medicine and Public Health 2. 5 steps for Part 1 (PTM and Positioning) Compeds’…
THINKING STRATEGICALLY COMPETITIVE CONDITIONS. The key questions ABOUT INDUSTRY AND 1. What are the industry¶s dominant economic features. 2. What is the competition like…
Amul ± The Taste of India Group ± MKT(MAJOR)- 4 Group Members MANNI KUMAR SINGH PRATIK PRASAD VIJAY KUMAR MD. MASOOD TULIKA NANDY HARSHITA TIWARI SOURAV HAZRA DEBASISH…
ECONOMIC ANALYSIS POLICY - I LECTURE 15 PRICING POLICIES Pricing policies are policies involving long term decisions regarding prices of the products of the firm taking various…
2011 Marketing Plan for Revival & Repositioning of BIO-AMLA Submitted to: Miss Isma Zaigham Authors: Rameez Ahmed Siddiqi SirajuddinPerzada Muhammad YawarYameen 28 Monday…
1. EMOTIONAL BRANDINGPresented by: A.Raj Shravanthi 12-601-001 1st Ph.D (ABM) 2. A traditional scenario of marketCompany A Company BProduct / ServicesConsumerCompany CIn…