Project S trategy To I mpair N irma’s G rowth Nirma Detergent Powder • Was launched in 1969 • In 1982 Nirma Detergent Powder became the largest selling detergent powder…
Strategies for the Bottom of the Pyramid: Creating Sustainable Development C. K. Prahalad Harvey C. Freuhauf Professor of Business Administration University of Michigan Business…
The world is changing at a rapid pace and so is the Marketing world. And that is how we decided to come up with a MARkezine Edition which will capture the essence of things…
SMALL ACTIONS …..BIG DIFFERENCE ! WHAT IS AN FMCG ? • FMCG= Fast Moving Consumer Goods. • Products that are sold quickly and at a relatively low price. • The absolute…