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Slide 1 © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin DEVELOPING NEW PRODUCTS AND SERVICES 10 C HAPTER Slide 2 © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin…
CHAPTER 9 DEVELOPING NEW PRODUCTS AND SERVICES 9 - 1 After reading this chapter you should be able to: Identify the ways consumer and business goods and services are classified…