1. Our Founder is an IconThe Ultimate Brand Identity Crisis 2. Wendy’s Background 3. Wendy’s Crisis Overview 4. • January 2002: Dave Thomas dies after a decade long…

1. The NEW SpiceNew Media Marketing ProposalSmell as Fresh as You Look 2. Strengths:Image – SpokespersonInnovativeBrand LoyaltyBuyer PersonasWeaknesses:Product PlacementLow-Switching…

1. Our Founder is an IconThe Ultimate Brand Identity Crisis 2. Wendy’s Background 3. Wendy’s Crisis Overview 4. • January 2002: Dave Thomas dies after a decade long…

The College Classroom – Spring 2015 Class Meeting 3: Backward Design Dave Gross dgross@ biochem.umass.edu Thursday, February 12, 2015 1:00-2:30p ET, 12:00-1:30p CT, 11:00a-12:30p…

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1 Tomorrow’s Weather: cloudy high 68˚F low 47˚F Football welcomes Weber State to Alex G. Spanos Stadium INDEX News...........................1-3 Arts.............................4-5…