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Principles of Marketing Pricing Products: Pricing Strategies 11 Learning Objectives After studying this chapter, you should be able to: Describe the major strategies for…

Documents Create the Product Chapter Eight. 8-2 © 2012 Pearson Education, Inc. publishing as Prentice-Hall......

Create the Product Chapter Eight 8-* © 2012 Pearson Education, Inc. publishing as Prentice-Hall. Chapter Objectives Explain how value is derived through different product…

Documents CHAPTER 8 Creating the Product

CHAPTER 8 Creating the Product M A R K E T I N G Real People, Real Choices Chapter Objectives Explain the layers of a product Describe the classifications of products Explain…

Documents Creating the Product. 2 Chapter Objectives Explain the layers of a product Describe the...

Creating the Product Chapter Objectives Explain the layers of a product Describe the classifications of products Understand the importance of new products Show how firms…