Principles of Marketing Pricing Products: Pricing Strategies 11 Learning Objectives After studying this chapter, you should be able to: Describe the major strategies for…
CHAPTER 8 Creating the Product M A R K E T I N G Real People, Real Choices Chapter Objectives Explain the layers of a product Describe the classifications of products Explain…
Creating the Product Chapter Objectives Explain the layers of a product Describe the classifications of products Understand the importance of new products Show how firms…