1.06/06/09 Research for Head & Shoulder2. GROUP MEMBER Vikram B. ThadeshvarRohan Tamrkar Sailendra Sharma 3. INTRODUCTION Head & Shouldersis a brand of anti-dandruff…
1. BACKGROUND & SITUATIONAL ANALYSIS 1. Only 2 OCT “families” dominate the online market: Expedia and Priceline. 2. Lack of two-way communication 3. Almost inexistent…
MEDIA COVERAGE SAMPLES Commissioned Study by Baby Center en Español EFE, the major multimedia news agency in Spanish and the fourth in the world with a network of more…