1. THARAKA DIASMBA(USA), BBA(USA), Dip in Mgt, ACIM(UK),FAEA(Dip in AEA-UK), FinstSMM(UK), CPM(Asia),MSLIM 2. Needs - state of feltdeprivationincluding physical,2including…

1. Marketing&Market Orientation 2. MarketingMarketing is defined to be the processresponsible for anticipation, identification ,and satisfaction of customer needs througha…

Chapter 1 The nature and scope of Marketing By Dr. Raafat Youssef Shehata 1 Marketing Marketing is defined to be the process responsible for anticipation, identification…

WebSec 101 Session Management Mike Andrews Presented By [email protected] [email protected] Copyright © 2009, McAfee, Inc. Intro Music by DoKashiteru via CCMixter…

Chapter 1 Marketing in a Changing World: Creating Customer Value and Satisfaction Road Map: Previewing the Concepts Define what marketing is and discuss its core concepts.…

Marketing Management By Philip, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha logo copy.tif SUMMARY by Chapter 1 Understanding Marketing Management Marketing is an essential…

1. Chapter 1Understanding MarketingThe future is not ahead of us. It has already happened. Philip Kotler 2. The learning objectives:•What is Market?•What is Marketing…

1.Chapter 1 Marketing in a Changing World:Creating Customer Value and SatisfactionPRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong2. What is Marketing?…

1. Principles of Marketing 2. What is your initial reaction to this ad? What is the most striking thing about this ad? What does it tell you about Marketing? What do you…

1. Principles of Marketing 2. What is your initial reaction to this ad? What is the most striking thing about this ad? What does it tell you about Marketing? What do you…