1. An Overview of Indochina Research Ltd (IRL)—Background and CredentialsDecember 5 th , 2011 Cambodia–Vietnam – Laos www.indochinaresearch.com 2. Operations Profile…Offices…

Slide 1STP Analysis:- The traditional view of the business process, is not going to work in economies where people face abundant choices. There, the Mass Market is actually…

Marketing management Marketing management Topic _____________________ Identify market segment _____________________ Overview Market segmentation Pattern of preference segments…

Marketing Management â 12th Edition â Kotler/Keller Part 3: Connecting with Customers Chapter 8: Identifying Market Segments and Targets Chapter 8: Identifying Market Segments…

Slide 1By Agung Utama Slide 2  A company cannot serve all customers in a broad market  The customers are too numerous and diverse in their buying requirements  A…

Slide 1Identifying Market Segments and Targets Marketing Quality Circle 8 Slide 2 After reading this chapter, students should: 1. Know what are the different levels of market…

Slide 1 Slide 10.1 Kotler, Keller, Brady, Goodman and Hansen, Marketing Management, 1 st Edition © Pearson Education Limited 2009 The Value of Segmentation and Targeting…

Defining Marketing for the 21st Century Choosing Value MBA 649 : Marketing Management M Wahidul Islam Fall 2014 LECTURE 6 1 PART 1 SEGMENTATION Copyright © 2009 Pearson…

By Agung Utama A company cannot serve all customers in a broad market The customers are too numerous and diverse in their buying requirements A company need to identify the…

hi