Documents Analyzing the Impact of Sponsorship Signage on Brand Awareness and Brand Attitude: An Examination of...

Slide 1 Analyzing the Impact of Sponsorship Signage on Brand Awareness and Brand Attitude: An Examination of Mere Exposure Effects in College-Sport Sponsorship Contexts Analyzing…

Documents Sponsorship Sponsorship occurs when a company supports an event, activity, or organization. In...

Slide 1 Slide 2 Sponsorship  Sponsorship occurs when a company supports an event, activity, or organization.  In return for money, the sponsor is provided with some…