DRISHTI Product Issues • Variants and flavors of bournvita are less. • Summers sees a decline in sales. • Chocolates a problem of health. Analysis • The flavors of…

INNOVATION IN MOTION TIME TO MOVE YOUR BRAND FORWARD “YOU cAN’T EscApE YOUR BRAND. EIThER YOU MAkE ThE cUsTOMER ExpERIENcE OR IT gETs MADE WIThOUT YOU.” -UNkNOWN cONTENTs…

Analyze the consumer buying behavior for the product deodorant and brand AXE in specific. Identify the composition of buyers and suggest the ways to increase the repetitive…

BRAND IMAGE OF MOTORCYCLES AND THE COLOUR SURVEY FOR THE BIKE COLOURS SUBMITTED BY: Vinayak Tiwari P.G.D.M-M.M (2009-2011) Roll No. : 2009173 INDUSTRY GUIDE Mr. Mitesh Kumar…

BACKGROUND The Global Leadership of Carlos Ghosn at Nissan During March 1999, Brazilian Carlos Ghosn took over as the first non-Japanese Chief Operating Officer of Nissan,…

INTRODUCTION Perhaps the most distinctive skill of professional marketers is their ability to create, maintain, protect and enhance brands. Branding is the art and cornerstone…

Invitation for opening exclusive showrooms Kent Shoppé About Kent We are a 21st century healthcare products company with a vision for making the world a healthy and a happy…

CHAPTER 4: CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College 4.1 Building CustomerCustomer-Based Brand Equity Brand…

“PLANET KE RAKHWALE” -A NOKIA Initiative. -BY Name:- Jyoti S. Singh. Roll No: - 624 S Y B.M.S Sydenham College of Commerce & Economics. ABOUT THE CAMPAIGN “BANO…

Brand Positioning TELENOR PERSONA is more than service; it’s more than facilitation. Its life! Like any other powerful brand the managers of Telenor Persona have offered…