1. Integrated Marketing CommunicationsMarch 23, 2009 2. Promotion in MarketingUse communication to influencethe awareness, feelings, beliefs and behaviorof prospective customers…

Slide 1Elements of the Promotion Mix Advertising Ingredients of the Promotion Mix Ingredients of the Promotion Mix Public Relations Personal Selling Sales Promotion Slide…

1.Integrated Marketing CommunicationsMarch 23, 20092. Promotion in MarketingUse communication to influencethe awareness, feelings, beliefs and behaviorof prospective customers3.…

1. MODULE-1 2. What is Promotion ?A specific combination of promotional methodsused for one product or a family of products. 3. Elements of the Promotion MixAdvertisingIngredientsof…

Elements of the Promotion Mix Advertising Ingredients of the Promotion Mix Public Relations Personal Selling Sales Promotion The Communication Process Receiver Decoding Channel…

Elements of the Promotion Mix Advertising Ingredients of the Promotion Mix Public Relations Personal Selling Sales Promotion The Communication Process Receiver Decoding Channel…

Elements of the Promotion Mix Advertising Ingredients of the Promotion Mix Public Relations Personal Selling Sales Promotion The Communication Process Receiver Decoding Channel…

Elements of the Promotion Mix Advertising Ingredients of the Promotion Mix Public Relations Personal Selling Sales Promotion The Communication Process Receiver Decoding Channel…

1. Meaning of PROMOTION  An action taken by a company's marketing staff with the intention of encouraging the sale of a good or service to their target market. For…