MARKETING METRICS THAT MATTER Presented By - Tom Marx © 2013 The Marx Group WHAT ARE MARKETING METRICS? Data and statistics that help determine the effectiveness of a marketing…

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MARKETING METRICS THAT MATTER Presented By - Tom Marx © 2013 The Marx Group WHAT ARE MARKETING METRICS? Data and statistics that help determine the effectiveness of a marketing…

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1. Innovations in Analytics for Academic Publishing and Research Networking 2. Open access publisher and research network Founded in 2007 by EPFL neuroscientists Henry Markram…

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Slide 1Measuring what you manage The presentation is broken into three parts Part One: Why Create Metrics Part Two: How to Create Metrics Part Three: How to Analyze, Trend…