The Promotional Strategies Promotional Strategies The promotional mix for industrial products & services is different from the promotional mix for consumer goods. This…
1. Message Strategy Determining the Intervening Variable(s) that willCreate a Positive Brand Attitude 2. The PersuasionProcess of Advertising is through a varietyof effects…
1. Message Strategy Determining the Intervening Variable(s) that will Create a Positive Brand Attitude 2. The Persuasion Process of Advertising is through a variety of effects…
1. MARKETING MIX The marketing mix principles (also known as the 4 P’s.) are used by business as tools to assist them in pursuing their objectives. 2. Promotion …