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Prof Javed Consumer Behaviour is the study of how individuals make decisions to spend their available resources(time,money,effort) on consumption related items. What they…
Chapter 10 Reference Groups and Family References Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Chapter Outline What Is a Group?…
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1. 2. Official Launch of the Middle East e-Learning Association (MEEA)February 1st , 2010Dubai, United Arab Emirates 3. H.E Dr. Mansoor Al AwarChancellor, Hamdan Bin Mohammed…
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