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1. 2. 3. 4. Layout of Presentation What Is a Group? Categories of Reference Groups Selected Consumer-RelatedReference Groups Reference Group Appeals Consumer Socialization…

Business Reference Groups

1.  A Group may be defined as two or more people whointeract to accomplish either individual or mutualgoals.Classification of Groups by membership status Membership…

Documents Chapter 10 Referene Group And Family Reference

1. Chapter 10 Reference Groups and Family References 2. Chapter Outline What Is a Group? Categories of Reference Groups Selected Consumer-Related Reference Groups Reference…

Documents referene Group and Family Reference

Chapter 10 Reference Groups and Family References Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Chapter Outline What Is a Group?…

Documents Module 4

Amity Business School Amity Business School MBA Class of 2011, Semester III Consumer Behaviour Module-IV Vivek Singh Tomar [email protected] 1 Amity Business School Module…

Sports Chapter10referene group-and-family-reference-091011084922-phpapp02

1. Chapter 10Reference Groups and Family ReferencesConsumer Behavior, Ninth EditionSchiffman & KanukCopyright 2007 by Prentice Hall 2. Chapter Outline • What Is a Group?…

Education Ch10- Consumers in their Social and cultural settings

1.10-1Chapter 10Consumer Behavior,Consumer Behavior,Eighth EditionEighth EditionSCHIFFMAN & KANUKConsumers in their Socialand Cultural Settings2. 10-2What is a Group?•…

Documents Reference Groups 1

 Two or more people who interact to accomplish either individual or mutual goals A membership group is one to which a person either belongs or would qualify for membership…

Documents Chapter 10 Reference Groups, Family Influences And Social Class MKT348 Dr. Franck Vigneron.

Slide 1 Chapter 10 Reference Groups, Family Influences And Social Class MKT348 Dr. Franck Vigneron Slide 2 What is a Group? Two or more people who interact to accomplish…

Documents Copyright © 2006 Pearson Education Canada Inc. Chapter 12 Reference Groups and Family Consumer...

Slide 1 Copyright © 2006 Pearson Education Canada Inc. Chapter 12 Reference Groups and Family Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das Slide 2 Copyright ©…