1. 2. 3. 4. Layout of Presentation What Is a Group? Categories of Reference Groups Selected Consumer-RelatedReference Groups Reference Group Appeals Consumer Socialization…
1. A Group may be defined as two or more people whointeract to accomplish either individual or mutualgoals.Classification of Groups by membership status Membership…
1. Chapter 10 Reference Groups and Family References 2. Chapter Outline What Is a Group? Categories of Reference Groups Selected Consumer-Related Reference Groups Reference…
Chapter 10 Reference Groups and Family References Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Chapter Outline What Is a Group?…
Amity Business School Amity Business School MBA Class of 2011, Semester III Consumer Behaviour Module-IV Vivek Singh Tomar [email protected] 1 Amity Business School Module…
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Two or more people who interact to accomplish either individual or mutual goals A membership group is one to which a person either belongs or would qualify for membership…
Slide 1 Chapter 10 Reference Groups, Family Influences And Social Class MKT348 Dr. Franck Vigneron Slide 2 What is a Group? Two or more people who interact to accomplish…