1. 16-1 What is Consumer Behavior? • The processes involved when consumers selectselect, purchasepurchase, useuse, and/or disposedispose of products to satisfy needs and…
Teaching “Culture” and “Communication” via smart phones Priyanka Khandelwal Texas Tech University Teaching “Culture” and “Marketing Communication” via Smart…
Slide 1 Learning Objectives Understand the Meaning and Significance of Organisational Culture Understand How to Recognize Culture in an Organisation Explore…