1. 1.Demographic Which industries should we serve? What size companies should we serve? What geographical areas should we serve? How should business markets be segmented?…

1. 1.Demographic Which industries should we serve? What size companies should we serve? What geographical areas should we serve? How should business markets be segmented?…

1. BUSINESS MARKETSEGEMENTATION VARIABLES05 2. DEMOGRAPHICIndustry Company Size Location 3. |: EA1'unEs What geographical area to serveWhich industries to serveWhat…

1. 5Major Segments Of Business Markets 2. Segment 1 Demographic Based on Industry, Location and Company Size. 3. Which Industry to serve? What size company to serve? What…

1. STP 2. Market Segmentation Market segmentation is the subdividing of market into homogenous sub sections of customers, where any sub section may conceivably be selected…

Slide 1 Slide 2 Phase 1 Market Segmentation Phase 1 Market Segmentation Phase 2 Target Market and Marketing Mix Selection Phase 2 Target Market and Marketing Mix Selection…

Slide 1 AN ERA OF GROWTH Slide 2 Copyright ©2012 The Nielsen Company. Confidential and proprietary. 2 1950’s & 1960’s 1970’s & 1980’s 1990’s - 2005 BLACK…

Chapter 3 Marketing Segmentation ©2000 Prentice Hall What is Marketing Segmentation? Who uses market segmentation? How does market segmentation operate? ©2000 Prentice…

Report on Internet in India (I-Cube) 2011 © Internet & Mobile Association of India (IAMAI), 2011 All rights reserved. No part of this document may be reproduced, either…

MGT-491 QUANTITATIVE ANALYSIS AND RESEARCH FOR MANAGEMENT MGT-491 QUANTITATIVE ANALYSIS AND RESEARCH FOR MANAGEMENT OSMAN BIN SAIF Session 17 Summary of Last Session Treatment…