Business Research Methods Business Research- Data Analysis http://www.facebook.com/mr.fortyseven Topics to be covered Data Analysis : Editing, Coding, Classification, Tabulation,…
Customer Analysis Prepared by: Chona O. Bautista Introduction Customers are the lifeblood of any business. The Product Manager has to know who are his prospective and current…
Chapter 3 Market Segmentation Consumer Behavior, Ninth Edition Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Exercise 1 • For each of the following…
1. WHAT IS MARKET SEGMENTATION ? Market segmentation can be defined astheprocessofdividingapotential marketintodistinctsubsetsofconsumerswithcommonneedsorcharacteristics…
MARKET SEGMENTATION AND TARGETING MARKETING SEGMENTATION ::Market Segmentation is the process of dividing a total market into distinct subset of consumers with relatively…
Vaseline Petroleum Jelly Kurt Beloff Donald Chase Brendan O¶Hare Matej Okorn Yejin Shim Company Overview Chesebrough-Ponds incorporated (CPI) was formed in 1955 through…
1. McDonald’s Danielle KniznikDanielle GoddardHailey RoweMeghan KennedyNayiri AbrahamianStephanie Conley 2. MAIN OBJECTIVE• To reinvigorate the passion for McDonald’s…
1. Consumer Behavior Pnl/september 2005Market Segmentation3-1 2. Who is the Target Market? • Got Milk?3-2 3. Who is the Target Market?3-3 4. http://www.eu.levi.com/ 3-4…
6 Customer Analysis What Needs to Known about Current and Potential Customers Who buys and uses the product What customers buy and how they use it Where customers buy When…