Documents Strategic Planning

Developing Marketing Strategies and Plans Reasons for Planning If we do not know where we are going any road will take us there. The future is unpredictable but it is not…

Documents Unit 2.1 strategic planning and the role of marketing

1.Unit 2.STRATEGIC PLANNING AND THE MARKETING PROCESS ObjectivesParticipants will be able to:1.explain company wide strategic planning and itsfour steps2.explain functional…