Slide 11 Chapter 2 Strategic Planning and the Marketing Process Slide 2 2 Formal Planning Many companies operate without formal plans, yet these plans can provide many benefits…

Copyright © 2015 Pearson Education, Inc. Learning Objectives Explain company-wide strategic planning and its four steps. Discuss how to design business portfolios and…

1. Copyright © 2015 Pearson Education, Inc. Learning Objectives • Explain company-wide strategic planning and its four steps. • Discuss how to design business portfolios…

Slide 1 Company and Marketing Strategy Partnering to Build Customer Relationships Chapter 2 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON Slide 2 1 Companywide…

Slide 1 1 Chapter 2 Strategic Planning and the Marketing Process “If you do not know where you are going, any road will take you there!” Slide 2 2 Formal Planning Many…

Principles of Marketing Principles of Marketing Dr. Karim Kobeissi Chapter 2:Company and Marketing Strategy -Partnering to Build Customer Relationships Strategy - Definition…

COMPANY AND MARKERTING STRATEGY Aditya Nur Pratama Zaenal Mustopa Kurnia Dewi Swapradinta Gini Anindita Bayu Adi Permana COMPANY AND MARKERTING STRATEGY Chapter 2 Company-wide…

1.Unit 2.STRATEGIC PLANNING AND THE MARKETING PROCESS ObjectivesParticipants will be able to:1.explain company wide strategic planning and itsfour steps2.explain functional…

Company and marketing strategy: partning to build customer relationshp Company and marketing strategy: partnering to build customer relationship Chapter 2 1 1 Objectives…

COMPANY AND MARKERTING STRATEGY Aditya Nur Pratama Zaenal Mustopa Kurnia Dewi Swapradinta Gini Anindita Bayu Adi Permana COMPANY AND MARKERTING STRATEGY Chapter 2 Company-wide…