13 CHAPTER Marketing Channels and Supply Chain Management Chapter Objectives 1 Describe the types of marketing channels and the roles they play in marketing strategy. 4 Identify…

1. Marketing Channels and Supply Chain Management 2. The Role of Marketing Channels in Marketing Strategy Channels provide the means by which the firm moves the goods and…

1. Part 5: Distribution Decisions Marketing Channels and Supply Chain Management Direct Marketing and Marketing Resellers: Retailers and Wholesalers 2. Chapter 13 Marketing…

Slide 1Chapter 13 Marketing Channels and Supply Chain Management Principles of Contemporary Marketing Kurtz & Boone Slide 2 CHAPTER 13 Marketing Channels and Supply Chain…

Slide 1Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Part 5: Distribution Decisions 13.Marketing Channels and Supply Chain…

1.Part 5: Distribution Decisions Marketing Channels and Supply Chain Management Direct Marketing and Marketing Resellers: Retailers and Wholesalers 2. Chapter 13 Marketing…

1. Part 5: Distribution Decisions Marketing Channels and Supply Chain Management Direct Marketing and Marketing Resellers: Retailers and Wholesalers 2. Chapter 13 Marketing…

Slide 1 Chapter Objectives Marketing Channels and Supply Chain Management CHAPTER 13 1 2 4 7 8 Describe the types of marketing channels and the roles they play in marketing…

Slide 1 Copyright © 2010 by Nelson Education Ltd. Chapter 12 Marketing Channels and Supply Chain Management Slide 2 Copyright © 2010 by Nelson Education Ltd. 12-2 Outline…

DESIGNING AND MANAGING CHANNELS AND DISTRIBUTION BY: ABANG ANDY ZULFILDA BIN ABANG SAHREL * THE IMPORTANT ISSUES VALUE CHAINS DISTRIBUTION CHANNELS Supply Chains & the…