1. Marketing and Promotions Process Model 2 2. Marketing and Promotions ProcessModel (contd.) Four major components: the organization’s marketing strategy…
1. The role of IMC in Marketing Process Chapter 2: SummaryGroup : TheBestIIMSAbhijeet Mishra 2011PGP001Debasish Brahma 2011PGP008Kanmingham Phungshok2011PGP020Pujarini…
1. The Role of IMCin the Marketing Process Group 8Chapter 2Integrated MarketingAdvertising And Promotion, 6/E - Belch CommunicationsAditya GSN Indrajit Bage N Krishna Chaitanya…
1. Market SegmentationC. VIGNESHthemarketingcamp.info Slide: 1 2. Agenda What is market segmentation? Why is segmentation necessary? How to segment the market?…
Slide 1 IDENTIFYING MARKET SEGMENTS AND TARGETS C HAPTER Slide 2 Segmentation Market Segments –groups of people who think Market Segments –groups of people who think…
Identifying Market Segments & Targets Why Segment Markets? Businesses want to respond better to the wants and needs of groups of potential buyers This increases sales…