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1. Marketing and Promotions Process Model 2 2. Marketing and Promotions ProcessModel (contd.) Four major components:  the organization’s marketing strategy…

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1. The role of IMC in Marketing Process Chapter 2: SummaryGroup : TheBestIIMSAbhijeet Mishra 2011PGP001Debasish Brahma 2011PGP008Kanmingham Phungshok2011PGP020Pujarini…

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1. The Role of IMCin the Marketing Process Group 8Chapter 2Integrated MarketingAdvertising And Promotion, 6/E - Belch CommunicationsAditya GSN Indrajit Bage N Krishna Chaitanya…

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Slide 1Target Marketing Process: Linking Customer Needs to Marketing Action Slide 2 Market segmentation links market needs to an organizations marketing program Slide 3 Segmentation…

Education 7segment

1. Market SegmentationC. VIGNESHthemarketingcamp.info Slide: 1 2. Agenda What is market segmentation? Why is segmentation necessary? How to segment the market?…

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FIGURE 9-2 Market-product grid showing how different Reebok shoes reach segments of customers with different needs © 2006 McGraw-Hill Ryerson Ltd. All rights reserved.…

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Slide 1 IDENTIFYING MARKET SEGMENTS AND TARGETS C HAPTER Slide 2 Segmentation  Market Segments –groups of people who think Market Segments –groups of people who think…

Documents Identifying Market Segments & Targets. Why Segment Markets? Businesses want to respond better to the...

Identifying Market Segments & Targets Why Segment Markets? Businesses want to respond better to the wants and needs of groups of potential buyers This increases sales…