CONSUMER BEHAVIOR Consumer behavior The term consumer behavior is defined as the behavior that consumers display in searching for, purchasing, using, evaluating and disposing…
Introduction: The Impact of the Digital Revolution on Consumer Behavior Opening Vignette Objectives of One-to-One Marketing To attain customers Sell them more products Make…
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Chapter Outline ⢠Overview of Consumer Behavior ⢠The Marketing Concept ⢠The Marketing Mix and Relationships ⢠Digital Technologies 1 - 1Copyright 2007 by Prentice…