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MARKETING MANAGEMENT Introduction Welcome to the wonderful world of marketing! Marketing is not a new word but evokes feelings of freshness each time it is used. For there…

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1. The Marketing Concept Evolving Perspectives 2. What Is Marketing? Simple Definition: Marketing is managing profitable customer relationships. Goals:Attract new customers…

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1. Sales MMM Training Solutions Contact: Pramila Mathew Mobile: +91 98409 88449 Website: www.mmmts.com 2. Developing Excellent Selling Skills 3. Marketing Myopia Sellers…

Documents Copyright © 2007 Pearson Education Canada 1-1 Marketing: An Introduction Second Canadian Edition...

Slide 1 Copyright © 2007 Pearson Education Canada 1-1 Marketing: An Introduction Second Canadian Edition Armstrong, Kotler, Cunningham, Mitchell and Buchwitz Chapter One…