1. Part 3: Connecting with Customers> Levels of Market Segmentation> Segmenting Consumer Markets> Bases for Segmenting Business MarketsClass Presentation | Session…
1. Part 7:Communicating Value> Developing and Managing an Advertising Program> Deciding on Media and Measuring EffectivenessClass Presentation | Session 31 | 29 Nov…
1. Part 1: Understanding Marketing Management> Importance of Marketing> Scope of Marketing> Company orientation toward the marketplaceClass Presentation | Session…
1. Part 7:Communicating Value> The Role of Marketing Communications> Developing Effective Communications> Deciding on Marketing Communications Mix> Managing the…
1. Part 7:Communicating Value> The Role of Marketing Communications> Developing Effective Communications> Deciding on Marketing Communications Mix> Managing the…
1. Part 7:Communicating Value> Developing and Managing an Advertising Program> Deciding on Media and Measuring Effectiveness> Sales Promotion: SKIM> Events &…
1. Part 7:Communicating Value> The Role of Marketing Communications> Developing Effective Communications> Deciding on Marketing Communications Mix> Managing the…
1.MARKETING MANAGEMENT An Introduction2 March 2014MARKETING MANAGEMENT12. What’s Marketing? • • • •Only selling and advertising? “Telling and selling”-old sense…