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A Summer training report on “NEED ANALYSIS OF CUSTOMERS FOR ICICI PRUDENTIAL LIFE INSURANCE CO. LTD.” Under the supervision ofMr.Kuldeep Mishra Project Guide (ICICI Pru.)…

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PAPER 3 MARKETING MANAGEMENT Topic Title 1. Marketing Concepts 2. Approaches to the Study of Marketing 3. Market Segmentation 4. Marketing Environment 5. Consumer Purchase…

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Introduction Production and marketing of goods and services are the essence of economic life in any society. All organizations perform these two basic functions to satisfy…

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A SUMMER TRAINING PROJECT REPORT ON ³CONSUMER¶S PERCEPTIONS ON KCC BANK LTD.´ UNDERTAKEN IN SUBMITTED IN PARTIAL FULLFILLMENT OF REQUIREMENT OF DEGREE IN MASTER OF BUSINESS…

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Documents Marketing Your Healthcare Organization Is it really for YOU? Dr. Hesham O. Dinana.

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1.MARKETING MANAGEMENT An Introduction2 March 2014MARKETING MANAGEMENT12. What’s Marketing? • • • •Only selling and advertising? “Telling and selling”-old sense…

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1.Managing Brand Equity Dec 5, 2008 BrandAmplitude, LLCAll Rights Reserved2. Some Enduring Brands 3. Some questions to consider… What makes brands great? Why do some brands…