Documents Mk 212 Powerpoint

Marketing School of Business Administration BANGKOK UNIVERSITY A.Sasiprapa Chaiprasit บทที่ 1 ่ วกับการตลาด ความรูเ้ บื้องต้นเกีย…

Documents Marketing ions

CHAPTER 1 MARKETING IN A CHANGING WORLD: CREATING CUSTOMER VALUE AND SATISFACTION Previewing the Concepts—CHAPTER OBJECTIVES 1. Define what marketing is and discuss its…

Documents Part One: Understanding of Marketing ( Chapter1-Chapter4)

Slide 1 Slide 2 Part One: Understanding of Marketing ( Chapter1-Chapter4) Slide 3 2 What are they doing? What are they need? Slide 4 3 What is Marketing ? Old sense: making…

Documents MARKETING MANAGEMENT

MARKETING MANAGEMENT 1 Defining Marketing for the 21st Century Marketing: Creating and Capturing Customer Value Chapter 1 1 - * Objectives Be able to define marketing and…