Slide 1©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. CHAPTER 9…

Slide 1Copyright © HATCH Marketing & Consulting LLC, 2012 Presented by: Michael J. Hatch Slide 2 ? Who’s eating your lunch? Slide 3 Slide 4 200 % Slide 5 80 % of trade…

Slide 1Farm Adjustment to Domestic Policy Reform: Lessons from the New Zealand Experience Allan Rae Department of Applied and International Economics Massey University New…

Slide 1 ©2005 Carlson Marketing Group, Inc. All rights reserved. Peppers & Rogers Group is a Carlson Marketing Group company. Return on Customer sm and ROC sm are registered…

Slide 1 CHAPTER 6 Designing Marketing Channels Part 2: Developing the Marketing Channel Slide 2 Channel Design 1. A decision made by the marketer 2. The creation or modification…

Slide 1 Chapter 6 Designing the Marketing Channel Slide 2 Channel Design –Decisions involving either the development of new marketing channels where none had previously…

Slide 1 Chapter 6 Designing the Marketing Channel Slide 2 Channel Design 6 Objective 1: Decisions involving the development of new marketing channels either where none had…

Slide 1 BUSINESS BUYER BEHAVIOR Slide 2 Features or Characteristics of Business Markets Few but bulk buyers Geographical concentration of buyers Variable demand : Demand…

Slide 1 Part 2 Developing the Marketing Channel Slide 2 Chapter 5 Strategy in Marketing Channels Slide 3 5 Marketing Channel Strategy Objective 1: Channel Strategy: –The…

Slide 1 Multiple Distribution Channels some firms will use several distribution channels to reach specific markets or segments dual distribution is used, for example, to…