Automotive Ch05

1. Part 2 Developing the Marketing Channel 2. Chapter 5 Strategy in Marketing Channels 3. Marketing Channel Strategy 5 Objective 1: The broad principles by which the firm…

Documents Part 2 Developing the Marketing Channel. Chapter 5 Strategy in Marketing Channels.

Slide 1 Part 2 Developing the Marketing Channel Slide 2 Chapter 5 Strategy in Marketing Channels Slide 3 5 Marketing Channel Strategy Objective 1: Channel Strategy: –The…