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Slide 1 Lesson 2 The entrepreneurial firm Prof. Vittorio de Pedys ENTREPRENEURSHIP SEMINAR Slide 2 2 Why we need entrepreneurs: an idiot proof of approach Slide 3 New products…

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1. Turning a cost centre into a profit centre Thomas Wimmer Transpromo 2. The challenge to reach the consumer Radio Internet TV Invoice Mobile Newspaper Direct Mail Advertising…

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This chapter provides an overview of basic marketing concepts for those new to marketing. ! ! This knowledge base will provide a foundation for the concepts presented in…

Documents Market-Based Management MBM 6 th Edition Gains in marketing knowledge without application lessen the...

Slide 1 Market-Based Management MBM 6 th Edition Gains in marketing knowledge without application lessen the full impact of learning. The objective of Market-Based Management…

Documents Product Positioning, Branding, and Product-Line Strategies Chapter Seven M arket-Based Management, 4...

Market-Based Management, 4th edition Product Positioning, Branding, and Product-Line Strategies Chapter Seven Product Positioning, Branding, and Product Line Strategies Chapter…

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Market-Based Management, 4th edition Market Segmentation and Customer Relationship Marketing Chapter Five Market Segmentation and Customer Relationship Marketing Chapter…

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Market-Based Management, 4th edition Marketing Channels and E-Marketing Chapter Nine Marketing Channels and E-Marketing Chapter Nine Marketing Channels and Channel Strategy…

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Market-Based Management, 4th edition Defensive Strategies Chapter Thirteen Defensive Strategies Chapter Thirteen Defensive Strategic Market Plans Core Defensive Strategies…

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Market-Based Management, 4th edition Competitor Analysis and Sources of Advantage Chapter Six Competitor Analysis and Sources of Advantage Chapter Six Competitive Strategy…