1. There’s An App for ThatUsing Mobile Apps to Drive Business 2. 3. “We no longer need to be tethered to a desktop computer in order to use the internet to interact with…
1. ByASHISH BARAPATRE 2. Introduction • Make-My-Trip Inc. is an online travel company headquartered in Gurgaon, Haryana. • It is founded in the year 2000 by Deep Kalra.…
10 Principles of Marketing Pricing Products: Understanding and Capturing Customer Value What Is Price? Price is the amount of money charged for a product or service. It is…
10 Principles of Marketing Pricing Products: Understanding and Capturing Customer Value What Is Price? Price is the amount of money charged for a product or service. It is…
1. Workshop Overview• Module 1: Data• Module 2: Model and Estimation• Module 3: Sample Output and Empirical Generalization 2. Outline• Ideal Data for Promotion/Pricing…
Principles of Marketing Pricing Products: Understanding and Capturing Customer Value 10 Learning Objectives After studying this chapter, you should be able to: Answer the…
Pricing Products: Understanding and Capturing Customer Value Pricing Products: Pricing Strategies 10 AND 11 Learning Objectives After studying this chapter, you should be…