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WILL THIS MAN’S GAME PLAN HOLD WATER? Presented To: Mr. Hitesh Manocha Gaurav Chauhan Punit Goyal Tanvi Sudele Tushar Ashok Kumar Presented By Market Overview •One of…

Documents STP - Market Segmentation,Targeting & Positioning

MARKET SEGMENTATION, TARGETING AND POSITIONING (STP) Steps in Segmentation, Steps in Segmentation, Targeting, and Positioning Targeting, and Positioning 6. Develop Marketing…

Documents Pepsi Distribution Channel

DISTRIBUTION CHANNEL PEPSI CO. Entered India in 1989 One of the largest multinational investors Provides direct and indirect employment 1,50,000 people (including suppliers…

Documents AMUL Distribution

DISTRIBUTION NETWORK OF AMUL PRESENTED BY: CHANDAN SINHA BBA 4598/08 BIRLA INSTITUTE OF TECHNOLOGY(NOIDA) INTRODUCTION AMUL means "priceless" in Sanskrit. Amul…

Education Market selection

1. Target Market Selection 2. Target marketing tailors a marketing mix for one or more segments identified bymarket segmentation . Target marketing contrasts with mass marketing,…

Documents Airlines

Corporate Finance Final project: The Air transportation industry Submitted by: Andrea Trozzi Braulio Serna David Calvo Platero Dimitar Petrov New York University New York…

Documents Chapter 7

Strategy Implementation Strategy Implementation Textbook: Exploring Corporate Strategy, Johnson and Scholes, latest edition, Pearson Education 1. 2. 3. Reference Books: Competitive…

Documents International Marketing notes

II MBA [2009-2011 Batch] MBA 09 M06 INTERNATIONAL MARKETING Staff In charge: Dr. K.Moorthy, Ph.D Director, Department of Business Administration KSR College of Engineering,…

Documents Designing & Implementing Branding Strategies

What is Branding Strategy? Branding strategy for a firm reflects the number and nature of common and distinctive brand elements applied to the different products sold by…

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Strategic Distribution Network Lecture No. 04 Marketing flows in channels Physical Possession Ownership Promotion Negotiation Producers Wholesalers Retailers Financing Risking…