Knowledge partner RESEARCH REPORT Developing a go-to-market strategy: art or CraFt? marion Debruyne Febi tedja lestiani November 2009 FLANDERS DISTRICT OF CREATIVITY Flanders…
Today’s Topic: The Marketing Function What it is; why it matters; and how technologists can interact with, support, and add value to it Today’s Agenda …
1 TABLE OF CONTENTS Table of Contents................................................................................................2 MARKEting Plan for Hindustan Unilever…
Segmentation and Positioning Why do we need to segment? Because different consumer groups needs are different To maintain focus on the customer target segment To customise…
II MBA [2009-2011 Batch] MBA 09 M06 INTERNATIONAL MARKETING Staff In charge: Dr. K.Moorthy, Ph.D Director, Department of Business Administration KSR College of Engineering,…
Reasons for internationalisation Domestic Marketing Least international commitment Domestic focus Export Marketing Limited international commitment International Marketing…
1. company name Quick Facts Started in 1940 as a barbeque drive-in restaurant by two brothers, Dick and Mac McDonald, in San Bernardino, California Raymond Kroc,…
CHAPTER 1 INTRODUCTION 1. INTRODUCTION 1.1 GENERAL INTRODUCTION TO THE STUDY Two-Wheeler industry is one of the largest industries in the automobile sector of global market.…
1. company name Quick Facts Started in 1940 as a barbeque drive-in restaurant by two brothers, Dick and Mac McDonald, in San Bernardino, California Raymond Kroc,…