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Corporate Social Responsibility in Branding A study of The Body Shop's visitors' attitudes and purchase decisions Authors: Amanda Lundmark Sara Lundgren Elsalhy…

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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity Author(s): Kevin Lane Keller Reviewed work(s): Source: Journal of Marketing, Vol. 57, No. 1 (Jan., 1993),…

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CHAPTER 15: CLOSING OBSERVATIONS Kevin Lane Keller Tuck School of Business Dartmouth College 15.1 Brand Knowledge Structure   Brand awareness, depth, and breadth Brand…

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Microsoft Word - 1 AN EXPLORARTORY STUDY ON BRAND MANAGEMENT CURRENT TRENDS AND FUTURE DIRECTIONS International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN…

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Journal of Marketing Management, 2001, 17, 819-847 Kevin Lane Keller1 Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication…

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THE BRANDING OF TOURISM DESTINATIONS ~ PAST ACHIEVEMENTS & FUTURE CHALLENGES ~ A Basic Report Prepared for Presentation to the 1998 Annual Congress of the International…

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Strategic Marketing Gaining Competitive Advantage through Positioning, Branding, and Building Trust Syllabus MGMT E-6600 Instructor: David A. Shore, PhD Associate Dean Director,…

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ABSTRACT The purpose of this study is to examine the relationship between the customer satisfaction and the categories of brand equity assets. The primary research method…

Business 21st century brand management: how to increase relevance to social network-enabled customers

storyboards4.ppt Making Disruption Profitable™ Web 2.0 and Social Networks:Web 2.0 and Social Networks: Managing Brand Opportunity and RiskManaging Brand Opportunity and…