Documents Chapter 13

CHAPTER 13 INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS MULTIPLE CHOICE QUESTIONS 1. Another name for a company’s marketing communications…

Documents The Promotion Mix. .

Slide 1The Promotion Mix Slide 2 http://www.youtube.com/watch?v=ZUG9qYTJMsI Slide 3 Understand what the promotion mix is Know what each promotion tool entails Relate to how…