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CHAPTER 13 INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS MULTIPLE CHOICE QUESTIONS 1. Another name for a company’s marketing communications…

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Fringe Benefit Alan Collaco Fringe Benefit - meaning • Any privilege, service, facility or amenity, directly or indirectly provided to employee by an employer Any reimbursement…

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CHAPTER XIV The Communication of Customer Value and Integrated Marketing Communications Strategy INTEGRATED MARKETING COMMUNICATION STRATEGY I. Marketing Communication Mix…

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Procter and Gamble Syed Masood Ul Hassan FA07-MB-0183 INTRODUCTION OF THE COMPANY Procter and gamble of Pakistan is a subsidiary of Procter and Gamble USA established in1990…

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CHAPTER 1A PROMOTION MIX 5M’S OF ADVERTISING (major decisions) Marketing Communication Mix or Promotion Mix Product’ s Design Stores that Sell the Product Product’…

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Writing Bad-News BadMessages ©2005 Pearson Education Canada Business Communication Essentials Chapter 8 - 1 From The Real World Often audiences seem to have a premonition…

Automotive fringe benefits- jagruti godambe

1. Why fringe benefits are offered 2. To retain competent employees. To develop good corporate image To raise employee morale 3. To motivate employees To improve lifestyle…

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Advertising This is the mass media method of marketing communication and provides exposure to the largest, most geographically dispersed audience at the lowest cost per head.…

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1. Personal Selling 2. Curriculum Vitae Name : Missi desmala Address: jl. Kayumanis V lama no.34 rt.02 rw.01 pisangan baru , matraman, jakarta timur Nim: 224409057…