Documents Lecture 2

External Environmental Analysis Chapter 3 Understanding the Factors that Determine a Company’s Situation • Diagnosing a company’s situation has two facets – Assessing…

Business Strategic Management Lecture 2

1. External Environmental Analysis Strategic Management 2. • Diagnosing a company’s situation has two facets – Assessing the company’s external or macro-environment…

Documents Lecture 2

External Environmental Analysis Strategic Management Diagnosing a companyâs situation has two facets Assessing the companyâs external or macro-environment (Societal or…