Chapter 3: Evaluating a Company¶s External Environment Screen graphics created by: Jana F. Kuzmicki, Ph.D. Troy University McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies,…

External Environmental Analysis Chapter 3 Understanding the Factors that Determine a Company’s Situation • Diagnosing a company’s situation has two facets – Assessing…

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Slide 1McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 3: Evaluating a Company’s External Environment Screen graphics…

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External Environmental Analysis Strategic Management Diagnosing a companyâs situation has two facets Assessing the companyâs external or macro-environment (Societal or…