Human Interface where the bits meet the flesh bits meets eyes and ears Tom Zimmerman IBM Almaden Research Center San Jose, California [email protected] October 2007 Think…
BEHAVIOURAL DESIGN what, why and how 20% 80% £2.80 £3.50 Centre stage effect: we’re more likely to choose middle options 20% 80% £2.20 £2.80 £3.50 Centre stage effect:…
Human Interface where the bits meet the flesh bits meets eyes and ears Tom Zimmerman IBM Almaden Research Center San Jose, California [email protected] October 2007 Think…