Why aren’t users clicking that big red Donate button you created? Why can’t they complete your online form? User experience experts Jennifer Romano Bergstrom and John…
This presentation was part of a Week 0 class called "How Neuroscience Influences Human Behavior" at the Stanford Graduate School of Business. The class was co-taught…
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Slide 1 Perspective from Behavioral Economics to Analyzing Game Design Patterns: Loss aversion in Facebook games Juho Hamari Helsinki Institute for Information Technology…
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USING NEUROSCIENCE TO INFLUENCE HUMAN BEHAVIOR “Come on now, who do you think you are? Bless your soul, you really think you’re in control?” - Gnarls Barkley Welcome…
USING NEUROSCIENCE TO INFLUENCE HUMAN BEHAVIOR “Come on now, who do you think you are? Bless your soul, you really think you’re in control?” - Gnarls Barkley Welcome…
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