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Design Get Inside Their Heads: How to Use Psychology to Solve UX Problems

Why aren’t users clicking that big red Donate button you created? Why can’t they complete your online form? User experience experts Jennifer Romano Bergstrom and John…

Education Using Neuroscience to Influence Behavior

This presentation was part of a Week 0 class called "How Neuroscience Influences Human Behavior" at the Stanford Graduate School of Business. The class was co-taught…

Marketing Marketing for startups_microsoft_academy_shira_abel_2014

MARKETING FOR STARTUPS! Yes, your mom is excited, but is anyone else?! @shiraabel   Marko Jovanovich! Engineering! Shira Abel! Marketing / Strategy! Ivana Buric! Design!…

Design Loss Aversion in Facebook Games

Slide 1 Perspective from Behavioral Economics to Analyzing Game Design Patterns: Loss aversion in Facebook games Juho Hamari Helsinki Institute for Information Technology…

Documents S3 1 Answers

Printable Exams Page 1 of 26 Schweser Printable Answers - S3-1 Test ID#: 12 Back to Test Review Question 1 - #138275 Hide Questions Print this Page All of the following are…

Documents Abdellaoui Bleichrodt Kammoun Sept 2011

Do Financial Professionals Behave According to Prospect Theory? An Experimental Study MOHAMMED ABDELLAOUI HEC-Paris, France ([email protected]) HAN BLEICHRODT Erasmus University…

Documents Using Neuroscience to Influence Human Behavior

USING NEUROSCIENCE TO INFLUENCE HUMAN BEHAVIOR “Come on now, who do you think you are? Bless your soul, you really think you’re in control?” - Gnarls Barkley Welcome…

Documents Using Neuroscience to Influence Behavior (see: HookModel.com)

USING NEUROSCIENCE TO INFLUENCE HUMAN BEHAVIOR “Come on now, who do you think you are? Bless your soul, you really think you’re in control?” - Gnarls Barkley Welcome…

Documents Before You Make That Big Decision

- A Guide to Making Great Strategic Decisions Group Members: Falak Zubair Khan - 11819 Saman Zulfiqar - 11430 Shafaq Salim - 11757 Tooba Iqbal - 11501 We would like to thank…