Documents 1 Chapter 17 Retail and Business-to-Business Advertising.

Slide 1 1 Chapter 17 Retail and Business-to-Business Advertising Slide 2 2 Chapter Learning Objectives Discuss retail advertising fundamentals. Summarize the media options…

Documents Chapter 17

Chapter 17 Retail and Business-to-Business Advertising Chapter Learning Objectives Discuss retail advertising fundamentals. Summarize the media options for retailers. Explain…