Documents Global Sport (& Event) Sponsorship Robert Sparks and Shannon Jetté November 28, 2005 The University...

Slide 1 Global Sport (& Event) Sponsorship Robert Sparks and Shannon Jetté November 28, 2005 The University of British Columbia Vancouver, Canada Slide 2 A question…

Documents 1 Chapter 17 Retail and Business-to-Business Advertising.

Slide 1 1 Chapter 17 Retail and Business-to-Business Advertising Slide 2 2 Chapter Learning Objectives Discuss retail advertising fundamentals. Summarize the media options…

Documents Global Sport (& Event) Sponsorship

Global Sport (& Event) Sponsorship Robert Sparks and Shannon Jetté November 28, 2005 The University of British Columbia Vancouver, Canada A question for you⦠How…

Documents Chapter 17

Chapter 17 Retail and Business-to-Business Advertising Chapter Learning Objectives Discuss retail advertising fundamentals. Summarize the media options for retailers. Explain…