MARKETING COMMUNICATION CHAPTER 9 LEARNING OUTCOMES LOI LO 2 Discuss the role of promotion in the marketing mix Discuss the elements of the promotional mix Describe the communication…
1.Ethics andSocial ResponsibilityCHAPTER3 Marketing10 Designed by Lamb, Hair, McDaniel Prepared by Eric BrengleAmit Shah B-books, Ltd. Frostburg State UniversityCopyright…