1. LZ411 – Critical Media TheoryLZ411 – Critical Media Theory Analysing advertising Aims today … 1.Examining the ‘language of advertising’ 2.Doing semiotic analyses…

1. DES 680 Digital DesignDesigning DesignWhat Design Has Become 2. ● The world's economy, and the designer's role within it, is radically changing.● Effciency…

1.About Festival•Organizer: Advertising Organizations’ Association ( AOA)•Festival is held under aegis of•Ministry of trade of the Republic of Belarus•Place for…

1. Text as ImageText as MessageText as PoetryGlenn Hirsch 2. IText as imagethe text isn't meant to be read, but is a design elementIIText as messagethe text is meant…

1. Text as ImageText as MessageText as PoetryGlenn Hirsch 2. IText as imagethe text isn't meant to be read, but is a design elementIIText as messagethe text is meant…

1 Chapter I INTRODUCTION This chapter provides an understanding of what the analysis is all about, as well as its nature and purpose. Background of the Study Advertisement…

v Preface x Abbreviations xii Acknowledgements xiv I REFERENCE – THE STRUCTURE OF ENGLISH 1 The structure of English 3 1.1 What is grammar? 3 1.2 Word classes 4 1.3 Th…

Slide 1 Advertising = one of the world’s most profitable businesses The ingredients of successful ads AIDA ATTENTION INTEREST DESIRE ACTION Slide 2 ATTENTION EYE-CATCHING…

Slide 1 Chapter 9 Language and Literature Slide 2 2 1. Style and Stylistics Style: variation in the language use of an individual, such as formal/informal style Style: variation…

Slide 1 Methods of Persuasion THE WAYS OTHER PEOPLE MAKE DECISIONS FOR YOU. AND THE WAY YOU CAN MAKE DECISIONS FOR OTHER PEOPLE. Slide 2 One-Sided Point of View (Card Stacking)…