Slide 1HISTORICAL BACKGROUND & LACOSTE BUSINESS UPDATE Slide 2 Davis Cup, 1927 RENÉ LACOSTE: A TENNIS CHAMPION René Lacoste (1904 - 1996) entered the legend of tennis…
1. A BRAND IS FOREVER Framework to revitalize declining and dead brands 2. Brand decline is a reversible process. Examples of revived brands: ● Harley Davidson ● Ford…
Mark Smith Industrial Design Student Final year student with an excellent progressive academic record who is a diligent and dedicated individual; confident in taking on leadership…